York November 2026 Meeting 

The Capability Gaps Which Separate SA Operators from Their Dream Returns - Samantha & David McHattie

Most Serviced Accommodation  operators are working hard at the wrong things. Not because they lack commitment, but because the prevailing information is built around property investment thinking rather than hospitality business thinking. This session draws on over six decades of combined experience across numerous quality hospitality and business environments to identify exactly where the gap opens up, what it costs, and what the operators closing it are doing differently. Among the areas we will cover are:

• One ordinary SA property can deliver more than the UK median salary. The specific variables that forecasting software cannot model — and how professional operators use them to significantly outperform the market prediction
• Why the operator measuring occupancy is optimising for the wrong number and headed for average performance shattering their dreams, and what you should measure instead
• Why 2026 is a good time for SA done right. There are three converging market forces which are excellent news for operators who have built genuine hospitality capability — and what they mean for those who have not
• The Power of Imagery. Why your listing photography is doing more commercial work than your pricing, your amenities and your description combined​​​​​​​​​​​​​​​​